Syncville Media LLC
Boutique music licensing and clearance for film, television, advertising, and digital media — built on three decades of industry relationships and creative instinct.
Franklin, TN syncvillemedia.comAbout
Alisa Graner Napier's career in the entertainment industry has spanned more than three decades in clearances, licensing, music strategy, and music publishing.
At Paramount, she served as Director of Creative Music Strategy. For nearly two decades, she managed media clearances and licensing across Paramount+, MTV, VH1, CMT, BET and Nickelodeon. From iconic live tentpole events, music documentaries, films, scripted and unscripted series, promos and branded content, she has negotiated deals others said couldn't be done on time and on budget.
Alisa was Paramount's Creative Music Strategy lead for Lolla: The Story of Lollapalooza, which premiered at the 2024 Sundance Film Festival. She worked closely with Drew Kramer and Sam Carlin, winners of Best Music Supervision in a Docuseries for Lolla at the 2025 Guild of Music Supervisors Awards.
Before Paramount, Alisa spent six years at Sony Music Publishing as Associate Director of Synchronization Licensing, placing music in Oscar-winning films, landmark ad campaigns and hit television series. Her career began in royalty accounting and income tracking — meaning she understands the full lifecycle of a song, from first placement to final payment.
Through Syncville Media LLC, Alisa now brings that expertise directly to productions, record labels, music publishers, and rights holders who need a trusted, experienced hand guiding their music strategy.
Career Timeline
Services
From creative strategy to signed licenses, Syncville Media guides your production through the full music clearance and licensing process — so you can stay focused on the work.
Advisory services for production teams navigating complex music rights. Before production begins, Syncville Media helps you understand what's possible, what it will cost, and how to structure your clearance approach to protect the creative vision and the budget.
End-to-end clearance for all media types — live performances, tentpoles, scripted and unscripted series, documentaries, films, promos, and branded content. Budget-conscious and deadline-driven, with creative solutions when the straightforward path isn't available.
Strategic placement and licensing of music across film, television, streaming, advertising, digital content, and emerging platforms. Leveraging deep relationships on both sides of the table to connect the right music with the right moment.
Creative and administrative music supervision for documentaries, docuseries, live events, and branded productions. Award-recognized experience across the full content spectrum, from scripted series to iconic live tentpoles.
Working across the full spectrum of the music industry — record labels, artists, publishing companies and songwriters — to identify the right contacts, make the right ask, and get music cleared. Deep relationships and direct outreach, whatever it takes to get to yes.
Clearances, Credits & Contributions
A representative selection of productions Alisa has worked on — in roles ranging from primary clearance lead to creative strategy and music supervision support.
The Approach
After more than 30 years negotiating with music and visual media rights owners, Alisa has cultivated something no one can replicate quickly: the ability to get to yes faster.
Syncville Media is a boutique practice — intentionally. Every project receives direct, senior-level attention and the full weight of a career's worth of expertise.
Over three decades with labels, publishers, production companies and rights owners. When it matters, those relationships move deals.
From music supervision to sync negotiation to income tracking — a complete understanding of how music moves through the industry, start to finish.
Recommendations
I had the privilege of working alongside Alisa for nearly 20 years, and she was an invaluable partner on some of our biggest and most complicated productions at CMT. One of Alisa's greatest strengths is her ability to truly understand the creative vision of a project and then find the best path to help make that vision possible. She never just tells you what can't be done — she brings smart options, creative solutions and a clear understanding of the budget and clearance challenges involved.
Whether she was managing clearance requests for a major live event, working through last-minute creative changes, or negotiating a particularly challenging piece of music, I always felt confident that Alisa would find a solution, protect the creative vision and get us where we needed to be. Her deep industry relationships, sharp negotiating skills and incredible attention to detail made her an essential part of our team.
I would trust Alisa and Syncville Media with any production.
Working with Alisa at Paramount was one of the highlights of my time at CMT. She has a rare ability to bring together a creative vision, deep music understanding, and practical execution. Whether we were navigating complex rights clearances, aligning with artists teams, or problem-solving under tight production timelines, she always approached the work with focus, clarity, and a steady hand.
Alisa is one of the most collaborative people I've worked with. She listens, communicates well across departments, and brings a calm, grounded presence even when things get messy or fast-moving. Teams trusted her because she delivered — consistently and without drama.
Alisa is a standout leader with strong judgment, a love of music, and a passion for doing the work the right way. Any team would be lucky to have her.
Alisa is a highly experienced music sync and licensing professional who is unflappable under pressure and endlessly resourceful. She breaks down complex media rights with clarity, anticipates risks before they surface, and consistently delivers on time and on budget. More than a licensing expert, she's a genuine partner who understands what a production is really trying to achieve. I can't recommend her highly enough.
Contact
Whether you're in pre-production, mid-production, or navigating a clearance challenge, Syncville Media is ready to help. Reach out to start the conversation.